Interview | Eliza Davis for Ark Magazine

My October interview with Eliza is up on Ark Magazine, lovelies!

Read your heart out, and enjoy the travel, graphic design, and some pretty inspiring photos xoxo

Job Love | Trump Your Rivals

I couldn't let today go by without a little nod towards one of the largest political showdowns of the year (obviously Brexit is a strong contender!).

Check out the blog post I wrote for my company's blog.

Happy voting, my American friends :)

Interview | Ashley Lam for Ark Magazine

I've started a fun side project with one of my long-time, main squeeze, best friends, Marie. She is the creator and leader over at Ark Magazine, and I'm incredibly excited to be a part of this alternative, online magazine. Follow the link to my September interview with Ashley. Stay tuned for many more interviews with women I find inspiring :)

Learnings from the Road

Hi!

I'm writing to you from Birmingham, a Crowne Plaza to be exact, and I may or may not be enjoying a complimentary G&T from the club lounge.

If I've learned anything from travelling for work it's this:

Job Love | 3 Take Aways from My Visit to London's Museum of Brands, Packaging & Advertising

“Design is intelligence made visible” – Alina Wheeler

Considering the omni-presence of product packaging, it’s only natural a company would spend years, sometimes centuries, perfecting this critical marketing medium. Last week, I had the opportunity to visit London’s Museum of Brands, Packaging and Advertising in Notting Hill. Though not a large space, this non-profit cultural body has a well curated collection of consumer products spanning many industries.

As I admired 120 years of commercial package design showcased through a labyrinth of well-lit cases, 3 thoughts stuck with me.

Read on for my take aways from the Museum of Brands, Packaging & Advertising...

Job Love | Emerging Trends in Customer Experience for 2016

Good morning!

One of the cool things I get to do at my job, above and beyond my typical research duties, is contribute to editorial pieces and stalk neat trends as they are happening.

Today, I received some exciting news:

Top 5 | Websites for Interviews

I think I've mentioned before how much I love interviews, especially with random, not-so-famous people. The more relatable the better, in my opinion! The internet has become an amazing place to find tete-a-tete convos on an array of topics and, for your reading pleasure, I've made a first pass at my top five sites to read interviews on. (Disclaimer: this list is ever-evolving and subject to change!)

Click on to read my list ranked from good to great!

Job Love | Ten Thousand Villages

I feel strongly about the responsibility brands and companies have to spread goodwill and do their best to make the world a better place. In the case of a company that is built solely on the idea of improving the lives of others, pure magic can result.

Enter Ten Thousand Villages. A store that has been a mainstay in my life since childhood. Tiny Guatemalan worry dolls, embroidered keepsake boxes from India, incredibly detailed nativity sets carved out of Soapstone are all trinkets I remember admiring in the Stratford Ten Thousand Villages from a wee age. This company sells beautiful and ethical merchandise (including this stunning salt crystal cheese board - which is, heart-breakingly, an American-only piece)

All of this makes me extremely proud of Jackman Reinvents for partnering with Ten Thousand Villages on a pro bono project to redesign the store's look and feel. The new brand identity was featured on Marketing Mag, which reported "First week sales at the Bloor store were up 34% compared to the same period last year." (!!!!) Check out the before and after shots below.

Feeling extra love for my company today!