“Design is intelligence made visible” –
Alina Wheeler
Considering the omni-presence of product packaging,
it’s only natural a company would spend years, sometimes centuries, perfecting
this critical marketing medium. Last week, I had the opportunity to visit
London’s Museum of Brands, Packaging and Advertising in Notting Hill. Though
not a large space, this non-profit cultural body has a well curated collection
of consumer products spanning many industries.
As I admired 120 years of commercial package design
showcased through a labyrinth of well-lit cases, 3 thoughts stuck with me.
Read on for my take aways from the Museum of Brands, Packaging & Advertising...
