I feel strongly about the responsibility brands and companies have to spread goodwill and do their best to make the world a better place. In the case of a company that is built solely on the idea of improving the lives of others, pure magic can result.
Enter
Ten Thousand Villages. A store that has been a mainstay in my life since childhood. Tiny Guatemalan worry dolls, embroidered keepsake boxes from India, incredibly detailed nativity sets carved out of Soapstone are all trinkets I remember admiring in the Stratford Ten Thousand Villages from a wee age. This company sells beautiful
and ethical merchandise (including this stunning
salt crystal cheese board - which is, heart-breakingly, an American-only piece)
All of this makes me extremely proud of
Jackman Reinvents for partnering with Ten Thousand Villages on a pro bono project to redesign the store's look and feel. The new brand identity was featured on
Marketing Mag, which reported "First week sales at the Bloor store were up 34% compared to the same period last year." (!!!!) Check out the before and after shots below.
Feeling extra love for my company today!
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