Weekday Inspiration | Lyst the Style-Savvy Solution Seekers

Shopping cart abandonment is a huge issue for the e-commerce world of fashion. Browsing is fun, pulling together outfits and imagining yourself in that $5000 frock can provide hours of entertainment. But, at the end of the 'window shopping spree' reality hits, you realize dropping thousands, even hundreds, of dollars is not fiscally responsible, and you call it a day. Like I did last Friday on Garmentory.

When Lyst, an online fashion website and app, was redirecting its shoppers to a brand's website to complete the sale, cart abandonment accounted for as much as 10% loss in conversion. The process of shuffling from one site to another was clunky, and customers were getting bored and frustrated. Just two years after launching a $25M business, Lyst CEO Chris Morton found himself pivoting and refocusing his business towards on a new model.

If the chief pain point for Lyst's users was the clunky checkout process, what better place to solution than there?

Read on for Lyst's creative, and very valuable, solution to this problem.

Newest Obsession | Garmentory

Uh oh.....

I've unwillingly stepped into a super addictive trap and now I can't get out. Enter Garmentory.

This site is full of beautiful clothing from indie boutiques and designers, including Thakoon, Heidi Merrick, Helmut Lang and Matt & Nat. Free shipping in USA and Canada. West-coast based and this site's curative skills are off the hoooooooook! Yikes. Yikes. Triple Yikes.

Here are some of my favourites, though I've barely been looking at the site for 10 minutes...

NATIVE YOUTH METALLIC JACQUARD CIGARETTE PANTS $48
 

 
 VLADIMIR KARALEEV OVER DRESS $143

HEIDI MERRICK FLEDGE TOP $99

Read on for more of my picks, almost every single one is on sale BTW!