Being a researcher can be strange.
With access to millions of data points, and a plethora of constant questions, my curiosity is a perfect fit. However, as I delve into numbers, samples, and trends, I'm increasingly seeing my behavior in the numbers, and identifying with the results more and more.
Case in point: Millennials. Cool group, huh? Their spending power, customer experience expectations and engagement with brands is off the charts. They are 'digital natives', 'frugal' and 'value experiences over things', and so on and so on. I don't know about you, but I am ripe with anticipation for the next generational obsession to take hold.
But, as I was recently digging into this sensational cohort, I found some interesting stats around the share and resale economy, and 20-something year old's participation in these sectors. For example, 44% of Millennials consider the resale value of large purchases. And since learning about this topic, I've noticed my behavior upholding the notions of frugality, reselling, only buying what I need, and so on.
Was I always like this, or have I become conditioned to behave a certain way based on what I'm reading about my generation? Could it be that my insane appetite for closet cleaning is really just getting the best of me? Maybe I read these stats in a time of my life where I'm already on the route to de-cluttering and reselling?
On that note - Happy Sunday!
Monday, September 28, 2015
Saturday, September 19, 2015
Fall Life
Summer, my most favourite season, is drawing to a close. The truth is in the drastic temperature drop that saw me at the beach getting sunburned and dehydrated one day, only to be bundled up in jacket and pants 36 hours later - what is this - Calgary?!
Luckily, the heat has hit back, and the past few days have been a lesson in gratitude. Isn't it wonderful to get one last chance with something you love? Imagine if this was a life thing: an end where you die and then, once you see the gravity of 'hey, no more life', you get one last chance to hit up all the things you missed most on the other side. That is what the last few days have been to me. Oh, and an amazing Songza playlist I discovered simply titled 'Morning Indie Boogie'.
So, to summarize, life is great, tunes are blasting, I'm boogie-ing away in my office chair, and absolutely loving this last chance at summer we've been given. And fall? Well, fall will feel that much sweeter once it arrives, and once we are all confident that we took advantage of every last drop of summer properly.
And, though I'm incredibly infatuated with summer as a season, there is something so fresh, so inspiring and motivating about fall #amiright?! I'm not exactly a PSL-er but even I can recognize the charm of cozy layers and a 'back to school' mentality that pushes you to be the person you've always hoped to be...
....Or at least someone you wouldn't regret being once this beautiful life is behind us :)
Luckily, the heat has hit back, and the past few days have been a lesson in gratitude. Isn't it wonderful to get one last chance with something you love? Imagine if this was a life thing: an end where you die and then, once you see the gravity of 'hey, no more life', you get one last chance to hit up all the things you missed most on the other side. That is what the last few days have been to me. Oh, and an amazing Songza playlist I discovered simply titled 'Morning Indie Boogie'.
So, to summarize, life is great, tunes are blasting, I'm boogie-ing away in my office chair, and absolutely loving this last chance at summer we've been given. And fall? Well, fall will feel that much sweeter once it arrives, and once we are all confident that we took advantage of every last drop of summer properly.
And, though I'm incredibly infatuated with summer as a season, there is something so fresh, so inspiring and motivating about fall #amiright?! I'm not exactly a PSL-er but even I can recognize the charm of cozy layers and a 'back to school' mentality that pushes you to be the person you've always hoped to be...
....Or at least someone you wouldn't regret being once this beautiful life is behind us :)
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